Brand guidelines

mixin brand

The look, voice, and building blocks of mixin. Every element here is driven by one config. Tweak it live in the Brand Studio and the whole site updates.

Logo

The wordmark

The mark is two interlocking rings, people mixing. The wordmark stays lowercase. Keep clear space around it equal to the height of the mark.

Downloads

Asset kit

Vector logos generated live from the current brand tokens. Change the theme in the Studio and these export to match.

Wordmark
mixin
Wordmark on cream
mixin
Wordmark on plum
Color

Palette

Plum
#4a1d3f
Deep
#371230
Accent
#e07a5f
Sage
#7c8a6f
Cream
#faf4ea
Ink
#241019

Plum leads. Accent is reserved for calls-to-action and highlights, so it stays loud. Cream is the page, ink is the text. Click any swatch to copy its hex.

Typography

Type

Display · Fraunces
Where verified people meet.
Body · Inter
mixin runs curated in-person mixers for young professionals. Bring a friend, meet a verified room, and keep the connections that click.
Voice

How we sound

Warm
Every word should feel like an invitation to something good.
Verified
Trust is the product. We say what's real and we keep it exact.
In-person
The magic happens in a room. Copy always points back to real life.
Playful
Meeting people should feel light and fun. Never cringe.
Messaging

Say it in one line

Where verified people meet in real life.

The verified, in-person social network for young professionals. Make friends, build your network, and date if there's a spark, with a friend by your side.